Brand before template
Layouts respond to the photography and collection narratives instead of forcing every story into one module.
THE PROJECT
Translate a distinctive couture house into ecommerce without flattening its craft, storytelling and runway identity into a conventional product grid.
Visit live website ↗samantchauhan.com/
LIVE EVIDENCEPublicly reviewable website
EXPERIENCEDesktop and responsive journeys
CLAIMSNo invented performance metrics
Review live output ↗THE RESPONSE
We created an image-led shopping experience balancing editorial storytelling, collection clarity and a more confident route from inspiration to purchase.
KEY DESIGN DECISIONS
Every visual choice had a job.
Confident commerce
Categories, product details and calls to action remain clear without overpowering the editorial experience.
Mobile couture
Touch interactions, image ratios and content rhythm preserve the luxury feel on smaller screens.
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